Retailer resources

Stocking the most efficient products

If you're a buyer looking to lead the way on environmental credentials, using Topten lists as a procurement guide is not a bad place to start.

We put together our lists ensuring only the top tier of efficient products are displayed. You can find selection criteria for each product category here. We regularly review these to ensure that they still reflect the high end of the market on efficiency.

Of course, it may not always be possible for a retailer to source the exact products in our lists - this is why the selection criteria are useful - as Topten is only a guide, any product that achieves our criteria is still a good choice on efficiency, even if it is not one of the featured ones.

Advising your customers on energy efficiency

If you're looking to take your customer advice to the next level, being able to advise customers on the running costs of appliances, TVs and lighting, as well as just the purchase price is absolutely key.

Each of our Topten listings includes annual running costs - this can make a big difference to the lifetime costs of household products.

To ensure efficient use of products when at home, have a look at our product guides. These cover everything from choosing the most appropriate washing program, to avoiding higher standby power usage.

The new energy labelling

The energy label for some products currently goes up as far as an A+++ rating where efficiency improvements have seen a strong increase. Whilst this is beneficial from this perspective, this can also be confusing for consumers. For example, for a number of product groups including refrigeration, dishwashers and washing machines, the minimum class that can be placed on the market is now A+, which some consumers might think is the best class. Labelling works best when it is simple and always helps consumers make an informed decision. Therefore, in 2021 the energy label is changing to a simpler, more descriptive A-G scale that allows for new energy efficient technologies to be developed in the near future.

Whilst there will be some extra administrative work as a result of this, the bigger picture is that it's beneficial for consumers and their purchasing decisions, easier to understand for retail staff, and an important tool in reducing energy use through better products. Ecodesign and Energy Labelling policy contribute around half the EU's 2020 energy saving target.

More detail on this process can be found on - including all the relevant information about dual labelling, deadlines and contacts of interest.

Energy labelling compliance

Retailers have some legal responsibilities when it comes to displaying energy information about products. National market surveillance authorities are responsible for ensuring that retailers display the label so that consumers are correctly informed on product energy use.

Responsibilities for retailers are as follows:


  • Displaying the energy label, in a visible form, at the point of sale for all products covered by energy labelling regulations
  • Making available the product fiche on request - a technical document featuring specific energy and technical information about the product

Online sales

If you're selling online, listings must feature the energy label in direct proximity to the product and its price. It's also fine to display just the letter rating of the product, by using the corresponding coloured arrow from the label, as long as this links to the full label when hovering over or within one mouse-click

A link to the full product fiche must be displayed in direct proximity to the price in all sales listings


In print or television advertisements, the energy rating must be included (in text form is acceptable) wherever the price is mentioned.

Obtaining the Energy Label

It's a legal duty that manufacturers or suppliers must make the energy label available for their products, but the onus falls on the retailer to actually ensure it is displayed at the point of sale. Many manufacturers make this process easier by printing the label on boxes, and in the case of goods that are displayed out of the box, a printed copy is often included alongside the manual.

Print energy labels for your products in store (Products sold in the EU)

If you don't have a copy of the label for a product or is goes missing, you can always print another copy. This can often be obtained from manufacturer's websites. The below sites also enable you to generate energy labels for both in-store and online use.

Energy Label Generator

Guidance notes